Mr Potato Head presents his Picnic Pals. Very early Hasbro toy.
Mr Potato Head along with Frenchy Fry, Frankie Frank and Willy Burger. In very basic packaging from the early days of Hassenfeld Brothers. Quite rare. Mr Potato Head has stood the test of time. This is one of a series of Mr Potato Head box sets available. Produced by Hassenfeld Bros at the Pawtucket address.
Mr. Potato Head was the first toy to be advertised on network television and the toy that kick started the Hassenfeld Brothers HAS BRO.
Notes from https://burlingamepezmuseum.com/classictoy/potato.html
In 1952, George Lerner of New York City invented and patented Mr. Potato Head based on an earlier toy called "make a face" that used a real potato. Lerner originally designed his all-plastic toy as a prize for cereal premiums. In 1953, Mr. Potato Head meets Mrs. Potato Head. The original concept of using actual fruits and vegetables was dropped in 1964 when Hasbro began supplying a plastic potato with each kit. Newly passed U.S. safety standards required that the prongs on the face pieces be less sharp. These revised pieces could not puncture real food.